Auction Marketer is a specialist in auction software, operating as a SAS company focusing on both timed and live auctions for a range of industries including fine art, property and antiques. They specialise in crafting websites which utilise their software hosting auctions which see thousands of bids daily.
In the project, I leveraged the established branding to enhance the platform's identity, ensuring a seamless integration of new features. I crafted simplified representations of the software, offering users an intuitive and easy-to-understand interface.
Additionally, I meticulously designed, rendered, and animated graphic elements to serve as supplementary components across the website, elevating its visual appeal and user engagement. Utilising the Webflow platform, I brought this vision to life, developing a dynamic and responsive website that encapsulated the essence of the brand.
The outcome not only reflected the brand's ethos but also provided users with an interactive and visually captivating experience, bolstering engagement and usability.
